Jose Cuervo Distillery (Fábrica La Rojeña), Guadalajara: How to Visit and What to Do Nearby

The José Cuervo Distillery, formally La Rojeña, operates on the same site in the town of Tequila, Jalisco, where the Cuervo family has produced tequila since 1758, making it the oldest continuously operating tequila distillery in Mexico. The cobblestone courtyard is surrounded by stone warehouses, or bodegas, where rows of oak barrels age reposado and añejo tequila. Guided tours walk through the production process from roasted agave piñas in brick ovens to fermentation vats and copper pot stills. The town of Tequila itself, in the shadow of the Volcán de Tequila, sits within a UNESCO-listed agave landscape. is just one of many options in Guadalajara. Major attractions worth considering include Hospicio Cabañas, Tequila, and Amatitan.